So this is Jeep’s worst nightmare. A category they’ve monopolized now has a new kid on the block…one that moved away in 1996 and now returns to a hero’s welcome. Starting at $30,000, the new Bronco is taking several pages from the Jeep playbook such as being offered in 2- or 4-doors and coming on strong in the serious off-road department but with a resume that’ll have the Wrangler doing …
It seems like a lifetime ago that I was sitting inside of Joe Louis Arena as Ford revealed their plans to reboot the Bronco. It was so long ago that the building no longer even exists. But at the time, we didn’t know that in addition to the Bronco itself Ford would also birth an entire Bronco family of vehicles, including this little guy, the Bronco Sport. Just because 2 …